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What is a crisis?
A crisis is a major occurrence with a potentially negative outcome affecting the organization, as well as its publics, products, services, or good name.
The size of the organization is irrelevant - it can be a multinational corporation, a one-person business, or even an individual.
In a crisis, emotions are on edge, brains are not fully functioning, and events are occurring so rapidly that drafting a plan to deal with the media during a crisis is unthinkable. Simply following one will be challenging.
You probably know of a business that succeeded in winning their legal case in court, but later lost credibility, market share, or public support in the “court of public opinion”. The research is clear - organizations that plan for a crisis come out of it in better condition than they would if they had not.
Increasingly, businesses and non-profit organizations of all sizes are developing proactive media relations and crisis communication plans. Those that don’t frequently recognize they need such a plan, but lack either the personnel or the expertise to develop it.
Intercultural Advantage can help by:
- identifying and assessing potential risks.
- identifying key publics and stakeholders.
- crafting key messages.
- identifying company resources needed for a crisis response.
- training executives and spokespersons to interact effectively with the media.
InterCultural Advantage
“Do you have it?”